Get rid of the perfect picture and the stereotype in beauty commercials.
HEMA
Beautiful for everything and everyone
Speculative advertising
Concept by Sven Ponthofer
'Beautiful for everything and everyone' shows that HEMA is really there for everyone. The campaign presents the existing HEMA beauty range in an innovative, inclusive and playful way.
In this concept, HEMA does not show its beauty items on models but on products. What kind of products? HEMA products, because that's how HEMA really makes it HEMA and, as usual, for everything and everyone!
