van Berkum 

klimaat en duurzaam

During the repositioning and associated rebranding, van Berkum asked to think along in the visual expressions of the company. They were looking for a way to visualize their offer and core values in an original way. This resulted in the 'van Berkum tree'. One form from which all stories can be told. Just like the company itself, the 'van Berkum tree' stands for sustainability and climate. 

By combining the softness of nature with the hard, recognizable materials from the Buiseness, an alienating effect is created.

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